On November 30, 2024, ChatGPT will celebrate its second anniversary. This language model, developed by OpenAI, has marked a turning point in how we interact with artificial intelligence.
Since its launch in November 2022, ChatGPT has driven the mass adoption of generative AI technologies, transforming various sectors, from education to customer service and programming. With its ability to generate fluid, coherent, and useful text, ChatGPT has become a key tool for millions of daily users.
This second anniversary, however, not only highlights the success of ChatGPT but also coincides with a series of new developments within OpenAI, whose ambition to lead the generative AI race seems increasingly in question due to recent leaks.
As the company celebrates the success of its previous models, like GPT-3 and GPT-4, expectations for its upcoming advancements are sky-high. However, recent leaks have begun to raise doubts about whether OpenAI's next big model, Orion, will live up to the promise of being a significant evolution.
According to OpenAI employees, Orion would not be the disruptive leap that many had anticipated, especially when compared to the improvements brought by previous models. Although Orion is said to be a more powerful model, capable of processing multimodal data, the details suggest that the improvements may not be as drastic as the leap from GPT-3 to GPT-4, which has led to some pessimism within the tech community.
In this context, expectations for Orion, once overflowing, now seem more moderate. This article from ITD Consulting explores in detail what is known so far about Orion, OpenAI's new AI model set to succeed GPT-4.
Through leaks from employees and official statements, we can begin to glimpse the extent of Orion's capabilities, but also its limitations. What kind of performance can we expect from Orion? Will it exceed expectations or fall short of what was promised?
And more importantly, how will Orion affect the future of generative AI, not only for OpenAI but also for the global tech ecosystem? This article from ITD Consulting aims to offer a comprehensive view of these topics surrounding Orion, analyzing the pros and cons of the new model and what this could mean for the AI landscape in the coming years.
What is Orion?
The Orion model is an advanced development from OpenAI that is intended to be a direct successor to previous models like GPT-4. Although it is still in the testing phase, Orion has been described as a much more powerful AI, with multimodal capabilities that would allow it to process different types of data, such as text, images, audio, and video.

According to leaks from OpenAI employees gathered by specialized media like The Information, this Orion model could be up to 100 times more powerful than GPT-4. This figure is impressive, but as we will see later, Orion’s potential seems to be limited by several technical and training factors.
The Promise of a Multimodal Model
One of the standout features of Orion is its ability to work with multimodal data. While previous models like GPT-4 are capable of generating responses from text, Orion could process and generate results from other types of data, such as images, videos, and audio. This capability opens up new frontiers for AI in areas like creating visual content from verbal descriptions, transcribing speeches, or improving accessibility for people with disabilities.
However, while this promise is attractive, the implementation of high-performance multimodal models is not straightforward. Current AI models attempting to handle images, text, and audio simultaneously are often limited by computational requirements and the need for large amounts of labeled data. While Orion promises advances in this regard, the technical reality might not fully meet expectations.
Synthetic Data and Optimization
To train Orion, OpenAI has opted to use synthetic data generated by previous models like GPT-4. This approach, while innovative, also has limitations, as the quality of the training data is crucial to the model's performance.
While synthetic data allows for training models without relying on vast real-world databases, it can also generate biases and limit the AI's ability to understand the variety and complexity of human situations.
Additionally, OpenAI is using advanced post-training optimization techniques to refine Orion’s performance after it has been trained with data. This is done to correct potential errors and improve Orion’s ability to execute complex tasks, such as programming or making ethical decisions in specific contexts. However, such improvements are usually more limited in terms of what they can achieve, as the initial quality of the training is key to long-term success.
A Smaller Advancement Than Expected?
Although many anticipated that Orion would be a radical leap forward from GPT-4, leaks have indicated that the performance of this new model will not be as impressive as expected. According to some OpenAI employees who tested the model, Orion performs better than GPT-4 overall, but does not show the same qualitative improvements that occurred between GPT-3 and GPT-4.
The Lack of a Disruptive Leap
One of GPT-3's greatest achievements was its ability to generate text that felt notably more fluid and human-like compared to its predecessors. GPT-4, in turn, made further improvements in areas like understanding complex contexts, producing higher-quality content, and solving complex problems in fields like medicine and law. However, with Orion, the advances seem to have reached a technical limit.
The Orion model shows improvements, but not as significant. In some tests conducted by OpenAI, Orion reached an intelligence level comparable to GPT-4 with only 20% of its training completed. While this demonstrates promising performance from Orion, the expected breakthroughs have not materialized. This phenomenon reflects a deceleration in the progress of generative AI, raising the difficult question of whether current models are already reaching their limits in terms of scalability and optimization.
Struggling with the Limits of Scale
The jump from GPT-3 to GPT-4 was enormous, but as AI models get bigger, performance improvements begin to become smaller in comparison to the computational costs and data needed for training. OpenAI researchers have mentioned that the lack of quality data and the limitations of current model architectures are slowing progress. This is because the scale of models (in terms of parameters and data) does not always directly translate into exponential improvements in performance.
In this context, some experts suggest that generative AI has reached a point where qualitative improvements require an approach beyond simply scaling up parameters and data. The next phase of AI progress may involve a deeper optimization of existing architectures, rather than endless expansion of their size.

The Impact on Operational Costs
One of the more concerning aspects about Orion is its operational cost. As AI models become more powerful, the costs associated with their use also increase. According to expert reports, the operational cost of Orion could be six times higher than that of previous models like GPT-4. This increase in costs could pose a significant challenge for OpenAI and other industry players looking to scale these technologies effectively.
Sustainable Cost Increases?
The high operational cost of Orion could make large-scale implementation economically unfeasible for many companies, especially if the model doesn’t offer sufficient improvements over its predecessors to justify the extra costs. This is particularly relevant in an environment where access to high-end GPUs (like Nvidia's) is already costly, and data center infrastructures require multimillion-dollar investments.
The growing competition between companies like OpenAI, Anthropic, and Google DeepMind is also pushing OpenAI to consider new ways to optimize resource usage and reduce costs associated with implementing advanced models like Orion.
Sam Altman and OpenAI's Perspective
Sam Altman, CEO of OpenAI, has been one of the biggest proponents of the vision of superintelligence soon. He has repeatedly stated that we are thousands of days away from achieving an AI that can surpass human capabilities in a wide range of tasks. However, recent leaks about Orion could suggest that the path to superintelligence might not be as straightforward as once thought.
Internal and External Challenges
Altman has dismissed some of the leaks, calling them "fake news" and reaffirming OpenAI’s commitment to developing cutting-edge technologies. However, the slowdown in AI model progress is causing concern not only among researchers and users but also among investors, who are closely watching the tangible results OpenAI can deliver. If the company fails to continue making disruptive advances, it could face difficulties in maintaining market trust and ensuring its leadership in the sector.
Competition Intensifies
While OpenAI remains the undisputed leader in generative AI research, competition is growing. Companies like Anthropic and Google DeepMind are investing heavily in developing models that can challenge OpenAI. For example, Anthropic recently launched new versions of its Claude model, which has been praised for its ability to handle complex tasks, such as performing advanced functions through text instructions. This growing competition could pressure OpenAI to accelerate its development and maintain its supremacy.
Additionally, the generative AI market is becoming more diversified, with applications ranging from medicine to education, entertainment, and beyond. Companies that manage to implement more efficient AI, with better operational costs and greater versatility, are likely to dominate these emerging sectors.
The Future of Orion and Generative AI
While Orion may not be the technological revolution some had hoped for, its potential remains large. The coming years will be crucial in determining how this model develops and what impact it will have on the broader AI ecosystem. Meanwhile, companies like OpenAI, Anthropic, and Google DeepMind will continue to improve their models and adjust their approaches to remain competitive in an increasingly critical market.

The future of Orion is uncertain, but what is clear is that we are at a critical point in the evolution of generative AI. With each new model, expectations grow exponentially, and Orion is no exception.
OpenAI faces the challenge of offering a substantial improvement over its predecessors, like GPT-4, without having its technical advancements overshadowed by a lack of innovation or significant performance gains. If Orion manages to overcome these hurdles and deliver a more efficient, reliable, and affordable AI, it could mark the beginning of a new era in which artificial intelligence becomes even more deeply integrated into every aspect of daily life.
The improvements in multimodal performance, the ability to process various types of data, and the optimization of Orion’s resources could redefine our relationship with technology. However, this path will not be free of difficulties. OpenAI must be aware that competition in the generative AI field is increasingly fierce.
Companies like Anthropic, Google DeepMind, and Microsoft are heavily investing in their own AI models, and their progress cannot be ignored. If Orion does not meet expectations, it could not only fall behind compared to other technological advances but also directly affect the confidence of investors currently supporting OpenAI. In recent years, the company has secured solid investment, but if its AI promises fail to materialize into high-impact products, it may face a decline in financial support and a loss of leadership in the sector. This would also affect the public perception of the company, which is already under intense scrutiny.
The impact of an Orion that fails to meet its potential would not only have financial consequences but could also have a long-term effect on OpenAI’s credibility as an AI leader. A failure in this regard could create space for other competitors to take the lead, especially in key areas like AI applied to business, advanced automation, and the development of autonomous AI agents.
Nonetheless, even if Orion doesn't turn out to be the revolution many hoped for, OpenAI could continue innovating through small iterative improvements and adapting quickly to market changes. The company's resilience in facing these challenges will be crucial in determining whether it remains a benchmark in the industry or if other players manage to overtake it.
Ultimately, the future of Orion is uncertain, but it remains a key piece in the puzzle of generative AI, and could mark the beginning of a deeper, more interconnected evolution of technology. If you would like to learn more about Orion and the advancement of generative AI, as well as how to integrate this technology into your operations to stay ahead, write to us at [email protected]. Receive our personalized advice and keep growing with the best of technology.