Since its launch, the Xiaomi SU7 has captured global attention, becoming an unprecedented phenomenon in the competitive electric vehicle market. The Xiaomi SU7 not only arrived with the ambitious promise of going head-to-head with industry giants like Tesla and Porsche, but it also quickly established itself as a serious contender in the luxury and high-performance category.
Designed with a blend of technological innovation and refined aesthetics, the Xiaomi SU7 successfully attracted a diverse customer base, from tech enthusiasts to discerning drivers seeking a combination of efficiency and style.
The debut of the Xiaomi SU7 in the market marked a milestone for Xiaomi, a company primarily known for its dominance in the consumer electronics sector, demonstrating that its entry into the automotive world was not only possible but also extraordinarily successful.
The impact of the Xiaomi SU7 was immediate and resounding. In just its second quarter on the market, the Xiaomi SU7 sold more units than all the electric cars combined sold in Spain throughout the entire year of 2024.
This impressive achievement not only exceeded the company’s initial projections but also surprised analysts and competitors, who had not anticipated such rapid ascension. The early success of the Xiaomi SU7 has far surpassed expectations, prompting Xiaomi to expand its production capacity and set new global goals.
Beyond the figures, the success of the Xiaomi SU7 has solidified Xiaomi’s position in the automotive market, positioning it as a disruptive force capable of challenging established leaders and opening a new chapter in the electric vehicle industry. Below, ITD Consulting reveals everything that the Xiaomi SU7 holds.
The Success of the Xiaomi SU7 and its Impact on the Market
The launch of the Xiaomi SU7 was a landmark moment for the company. From the outset, Xiaomi aimed high, presenting its first electric car with a clear ambition: to become one of the top five car manufacturers in the world within 15 to 20 years, according to CEO Lei Jun.
This goal, which initially seemed ambitious, now appears increasingly achievable thanks to the resounding success of the Xiaomi SU7.
The sales volume of the Xiaomi SU7 has been so high that Xiaomi has had to accelerate its operations to meet demand. The company has planned to expand its facilities and increase the number of workers to fulfill the orders for the Xiaomi SU7. This meteoric growth has not only boosted Xiaomi’s stock but also generated enormous interest in the company’s future launches.
The Upcoming Launch: An Electric SUV
After the success of the Xiaomi SU7, rumors about Xiaomi’s next launch have been circulating nonstop. All signs point to the company releasing an electric SUV, further diversifying its range of vehicles, and targeting an even broader market.
According to Lu Weibing, President of Xiaomi, “there are ongoing projects for additional models of the Xiaomi car.” This SUV, which could be named the Xiaomi MX11 or Xiaomi SU8 based on speculations, would be a logical move for the company, as SUVs are currently the favored body style in the European market.
The launch of an electric SUV would allow Xiaomi to attract a new segment of customers who prioritize space and comfort in their vehicles. Moreover, the success of the Xiaomi SU7 has proven that Xiaomi can compete with the big names in the automotive industry, suggesting that their SUV could be just as well-positioned in the market.
Expectations for the New SUV Announcement
Despite the excitement surrounding Xiaomi’s upcoming SUV, the company has been cautious in revealing too many details. So far, all information about the new vehicle from Xiaomi has been based on rumors.
It is speculated that the presentation could take place in March 2025, coinciding with the first anniversary of the Xiaomi SU7’s launch. However, no official confirmation has been made yet.
Xiaomi has proven to be a company that pays attention to every detail before releasing a product, and they are likely waiting for the right moment to unveil their new electric SUV.
This also gives them time to meet the current demand for the Xiaomi SU7 and perfect the upcoming model. The wait may be long, but if the Xiaomi SUV lives up to expectations, it will certainly be worth it.
Design and Innovation of Xiaomi’s Electric SUV
The design of the Xiaomi SU7 was one of the standout features of its launch. Clearly inspired by the Porsche Taycan, the Xiaomi SU7 combined elegance and performance, setting a new standard for the brand's electric vehicles.
With the upcoming SUV, Xiaomi is likely to follow a similar strategy, maintaining an aesthetic consistent with their sedan but adapting it to the needs of an SUV.
Rumors suggest that the design of the new SUV may be inspired by the Ferrari Purosangue, a luxury SUV known for its style and power. Just as Xiaomi did with the SU7, the company could leverage this inspiration to create a vehicle that is not only functional but also attracts customers with its design.
Furthermore, the Xiaomi SUV is expected to have a raised body and a more spacious interior, with a larger and more usable trunk, making it ideal for families and long trips.
Technology and Performance of the Upcoming SUV
Although the technical specifications of Xiaomi's upcoming SUV have not yet been revealed, it is likely that it will share many of the innovations seen in the Xiaomi SU7. The Xiaomi SU7 impressed the market with its V8s engine, capable of reaching 27,200 rpm and delivering up to 578 horsepower.
This remarkable capability, along with a long-range battery, positioned the Xiaomi SU7 as one of the most powerful electric vehicles in its class.
It is likely that the upcoming SUV will feature an enhanced version of this engine or even a new engine developed specifically for the vehicle. Additionally, Xiaomi is expected to continue collaborating with CATL to develop semi-solid batteries, which could offer ranges of over 1,000 kilometers under real-world driving conditions.
This technology, combined with Xiaomi’s advanced artificial intelligence and autonomous systems, could make the SUV a leader in its category.
The Xiaomi SU7 Purchase Process: A Model for the Future
The purchase experience of the Xiaomi SU7 has been another key factor in its success. Xiaomi has created a smooth and efficient buying process that caters to the needs of modern consumers.
Customers can purchase their Xiaomi SU7 through Xiaomi’s mobile app, a preferred channel for early adopters of the car. Additionally, Xiaomi has established EV service centers throughout China, where customers can customize their car and pick it up in as little as five days.
These service centers not only streamline the purchase process but also offer a superior customer experience. Buyers can choose from various customization options, such as body color, wheel designs, and other accessories.
Moreover, the centers are equipped with play areas for children, making them ideal for families. This attention to detail and customer service is something Xiaomi will likely replicate with its upcoming SUV.
Xiaomi’s International Expansion: When Will We See the SUV in Europe?
One of the major unknowns is when Xiaomi's next SUV will arrive in Europe. Despite the success of the SU7, Xiaomi remains primarily focused on the Chinese market, where there is still significant untapped potential.
According to consultancy Canalys, Xiaomi needs to consolidate its position in the domestic market before expanding globally. This includes fulfilling its technological promises, improving its OTA offerings, and developing a more complete vehicle portfolio.
However, Xiaomi has ambitious plans for international expansion. Once the company achieves an annual sales volume of 350,000 units in China, it is likely to start exploring other key markets, including Europe.
The question is not if we will see Xiaomi cars in Europe, but when, and with which models. It’s possible that the electric SUV could be one of the first models to enter international markets, further solidifying Xiaomi’s position in the global automotive industry.
The Xiaomi SU7 has been a resounding success, proving that the company has the potential to become a major player in the automotive industry. With a focus on innovation, design, and technology, Xiaomi has created a vehicle that not only competes with the best but also sets new standards in the market.
The upcoming launch of an electric SUV could be the next big step for Xiaomi, allowing them to diversify their vehicle lineup and attract an even wider audience. While there are still many unknowns about this new model, one thing is certain: Xiaomi is here to stay in the automotive industry, and its future looks increasingly bright.
The combination of innovative design, advanced technology, and a customer-centric buying process has allowed Xiaomi to stand out in a highly competitive market. As the company continues to expand its presence in China and prepares for eventual international expansion, we are likely to see even more exciting innovations from Xiaomi in the coming years.
With the SU7 and the upcoming electric SUV, Xiaomi is on track to achieve its ambitious goal of becoming one of the top five car manufacturers in the world. If you want to learn more about the latest innovations from Xiaomi, contact us at [email protected]We offer technological solutions to help your company stay at the forefront of innovation.
EN 
ES